Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a brand’s social media pages or profile to review before deciding to purchase.
It’s important to research to find out which social media channels are preferred by your target audience. Armed with this insight, you should make sure to optimize your presence on each of the platforms where your audience is likely to engage.
This depends entirely on the platform as each social channel has parameters that need to be met for you to use the platform in an optimized way. The frequency of posting and the time at which to post differ between social platforms.