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DIGITAL MARKETING TRAINING
What is Digital Marketing?
Digital marketing involves promoting businesses, products, or services through online channels. This promotion can be achieved through both organic and paid methods, predominantly on the Internet and also on mobile phones. In today’s world, people spend a significant amount of their time on the internet and their mobile phones. Therefore, our Digital Marketing Training Course is designed to specifically target the online and mobile audience, ensuring that we reach the right people. Digital marketing is a crucial aspect of promoting products or services in this digital age.
Digital Marketing Training Course Overview
This comprehensive course will teach you how to create your own optimized Google Ads PPC Campaign, driving more traffic to your landing page and increasing sales through sample project works. The Advanced Digital Marketing Course provides practical exposure to retargeting and Display Ad techniques for generating more leads. Explore affiliate marketing to boost your income through internet marketing, offered in both online and classroom formats.
This course is suitable for Sales Managers, Freelancers, Web designers, Business Owners, and College Graduates aspiring to start a career in Digital Marketing. Begin a Digital Marketing Course without any prior knowledge and secure top-paid jobs with our Digital Marketing Specialization Course, delivered by certified professionals with placement assistance. Choose from live instructor-led online training or self-paced videos, featuring an updated course syllabus for 2020 and comprehensive course materials.
ApptiZone offers professional Digital Marketing Training in Chennai with over 10 years of experience from expert-level professionals. If you are searching for the Best Digital Marketing Training in Chennai to enhance your skills, make the right choice by joining ApptiZone. Our training includes hands-on practical experience led by experienced Digital Marketing Trainers, incorporating live projects and simulations. The practical section of Digital Marketing training in Chennai equips our students to secure jobs in top MNC Companies. ApptiZone’s trainers are subject specialists and industry professionals, providing in-depth study in the Digital Marketing course in Chennai.
Best Digital Marketing Training in Chennai
Our Digital Marketing Course is offered by certified experts, and we are rated as the top training institute in Chennai for learning Digital Marketing Courses with a 100% placement record. Our trainers have more than 10 years of experience in internet marketing skills, providing students with practical training in digital marketing techniques. The course syllabus comprehensively covers optimization techniques for all the top search engines, including Google, Bing, Yahoo, and DuckDuckGo, with real-time projects.
Additionally, we teach analytics tools like Google Analytics for analyzing website performance, including bonus rates, impressions for specific keywords, CTR, etc. Achieve your dream job in the Digital Marketing field with a high salary through our 50-hour live classroom training in Chennai.
Upcoming Batch Schedule for Digital Marketing Training in Chennai
Apptizone provides flexible timings to all our students. Here is the Digital Marketing Training in Chennai Schedule in our Branch. If this schedule doesn’t match please let us know. We will try to arrange appropriate timings based on your flexible timings.
Batch Schedule
Upcoming Batch Schedule for Digital Marketing Training in Chennai.
Syllabus of Digital Marketing Course in Chennai
MODULE 1: BASICS of DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals &Concepts
- Understanding the SERP
- Google Processing
- Indexing
- Crawling
MODULE 4: ON-PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Robot.txt
MODULE 5: OFF-PAGE OPTIMIZATION
- Link Building Tips &Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Panda,
- Penguin,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS &GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)
- Google Ads
- Introduction To Online Advertising And Adwords
- Ad words Account And Campaign Basics
- Ad words Targeting And Placement
- Ad words Bidding And Budgeting
- Ad words Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Re-marketing
- Performance Monitoring
- Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, LinkedIn,
- YouTube, Pinterest,
- Hashtags
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools &Techniques
MODULE 11: GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
MODULE 12: WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
- Resume Preparation
- Interview Question Preparation
Enroll for Classroom, Online, Corporate training.
Faq
Frequently Asked Questions
SEARCH ENGINE OPTIMIZATION: Approximate AverageCosts Lies between 10K To 25K A Month
PPC MARKETING: Approximate Average Costs Lies Between 8K to 25K a month
SOCIAL MEDIA MARKETING: Approximate Average Costs Lies Between 12K to 25K per month
- Business Size(Small, Medium or Large)
- Business Goals
- Years of Business Establishment
- Services/Products
- Strategy Complexity
Digital Marketing has never disappointed any industry. It has brought maximum benefits to several business owners at a price they can afford. Let’s Take An Example Of A Fitness Professional
A fitness professional can utilize every constituent of digital marketing to its fullest.
Let’s See How:
SEARCH ENGINE OPTIMIZATION: He/she can get high rank of his/her fitness training center by through Keyword Optimization
PAY PER CLICK ADVERTISING: During vacations, he/she can grab more customers by running paid Ad Campaigns on Google
EMAIL MARKETING: Can showcase his/her business to more and more trainees by sending them mails
SOCIAL MEDIA MARKETING: He/she can optimize profile on Social Media and Run Paid Ad Campaigns
CONTENT MARKETING: Can spread fitness awareness to people by the help of blogs, videos, e-books books to promote your business
Digital Marketing can drive tremendous results to the following industries:
- Apparel
- Automobile
- Beauty
- Education
- Employment and job training
- Finance and insurance
- Fitness
- Home improvement
- Healthcare
- Industrial services
- Real estate
- Retail
- Technology
- Law
- Cleaning
- Travel and hospitality
Reach
Contact Us
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