Content Is King: How to Create Posts That Actually Convert

Why Content Matters More Than Ever

Where the world is swimming in content, only meaningful, value-based, and action-driven content breaks through. If you’re hoping to sell, subscribe, or even just connect, your content needs to do more than educate—it needs to convert.

1. Begin With the Proper Foundation

Know Who You’re Talking To

• What are their objections, goals, and pain points?
• Use Google Analytics, Facebook Audience Insights, or Surveys to find out.

Set Clear Objectives

• Do you desire more sales, sign-ups, bookings, or brand awareness?
• Each post should have a single main goal.

2. Create Killer Headlines

A headline decides whether your audience even reads your post.

Use:

• Numbers: “5 Ways to Increase Conversions”
• Power Words: “Secret,” “Proven,” “Ultimate”
• Urgency: “Why You Need to Try This Now”

Tool Tip: Use CoSchedule’s Headline Analyzer or Sharethrough for headline scoring.

3. Write Value-Driven, Benefit-Focused Copy

Don’t:

• Merely list features.
• Ramble about your business.

Do:

• Illustrate the benefits to the reader.
• Keep it skimmable with bullet points, bolds, and clear subheadings.
• Use the AIDA model:
• Attention
• Interest
• Desire
• Action

4. Use Strong Calls-to-Action (CTAs)

Tell your audience what to do next.

Examples:

• “Get your free guide now”
• “Sign up to save 10%”
• “DM us for a quick quote”

Ensure your CTA is:

• Clear
• Visible
• Aligned with the post goal

5. Pair With Scroll-Stopping Visuals

• Use high-quality, relevant images or graphics
• Add text overlays to reinforce the CTA
• For videos, use closed captions—85% of people watch on mute

6. Optimize for Platforms and Algorithms

Instagram

• Hook in the first 2 lines
• Use relevant hashtags (5–10 niche-based)
• End with an engaging CTA

LinkedIn

• Tell a story or share a personal insight
• Use line breaks for readability
• Encourage comments

Blog or Website

• Use SEO-optimized headlines and subheadings (H1, H2)
• Add internal links and CTAs
• Use a clean, mobile-friendly design

7. Test, Track, and Tweak

• Use Google Analytics, Meta Insights, or Hotjar to track performance
• A/B test headlines, images, CTAs
• Reuse top-performing content as reels, newsletters, or ads

Bonus: Content That Converts Checklist

Task	Completed?
Audience pain points researched	☐
Compelling headline created	☐
Clear CTA written	☐
Skimmable, benefit-rich copy	☐
Mobile-friendly design confirmed	☐
Post scheduled and tracked	☐