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DIGITAL MARKETING SERVICES
What is Digital Marketing?
| Our Digital Marketing Services | Our Packages Cost | View Our Packages |
|---|---|---|
| Search Engine Optimization (SEO) | 15K- 40K INR / (250$- 600$) Per Month | Our Packages |
| Pay-Per-Click Advertising (PPC) | 10K – 30K INR / (140$-415$) Per Month | Our Packages |
| Social Media Marketing (SMM) | 12K- 35K INR / (165$- 480$) Per Month | Our Packages |
| Online Reputation Management (ORM) | 12K- 35K INR / (165$- 480$) Per Month | Our Packages |
| Logo Design Packages | 2K- 6K INR / (30$- 90$) Per Month | Our Packages |
| Social Media Optimization (SMO) | 15K- 40K INR / (210$- 550$) Per Month | Our Packages |
| Website Development | 10K- 25K INR / (150$- 320$) | Our Packages |
| Facebook Marketing | 10K- 28K INR / (150$- 400$) Per Month | Our Packages |
| Instagram Marketing | 10K- 28K INR / (150$- 400$) Per Month | Our Packages |
| YouTube Marketing | 10K- 28K INR / (140$- 385$) Per Month | Our Packages |
Digital marketing involves promoting businesses, products, or services through online channels. This promotion can be achieved through both organic and paid methods, predominantly on the internet and also on mobile phones. In today’s world, people spend a significant amount of their time on the internet and their mobile phones. Therefore, our Digital Marketing Training Course is designed to specifically target the online and mobile audience, ensuring that we reach the right people. Digital marketing is a crucial aspect of promoting products or services in this digital age.
Why Digital Marketing Packages?
1. Over 80% of customers conduct online searches before making purchases:
The way customers shop has undergone a significant transformation. When will you adapt your selling techniques to meet these changes?
2. Over 78% of local searches lead to offline conversations:
If you operate a local business, don’t overlook potential customers in your vicinity. Initiate Digital Marketing today to capture local opportunities!
3. Over 70% of shoppers prefer reading about products online over traditional methods:
Online content reigns supreme, and its importance continues to grow. Are you harnessing the benefits of content marketing?
4. Over 40% of traffic on e-commerce stores originates from Google Searches:
This fact is not only fascinating but crucial for e-commerce success. Is your online store attracting enough traffic through Google Searches?
5. People spend nearly 3-4 hours on their mobile phones:
Such exposure is hard to find elsewhere. Why not tap into this extensive mobile audience? Start your Digital Marketing journey today!
The way customers shop has undergone a significant transformation. When will you adapt your selling techniques to meet these changes?
2. Over 78% of local searches lead to offline conversations:
If you operate a local business, don’t overlook potential customers in your vicinity. Initiate Digital Marketing today to capture local opportunities!
3. Over 70% of shoppers prefer reading about products online over traditional methods:
Online content reigns supreme, and its importance continues to grow. Are you harnessing the benefits of content marketing?
4. Over 40% of traffic on e-commerce stores originates from Google Searches:
This fact is not only fascinating but crucial for e-commerce success. Is your online store attracting enough traffic through Google Searches?
5. People spend nearly 3-4 hours on their mobile phones:
Such exposure is hard to find elsewhere. Why not tap into this extensive mobile audience? Start your Digital Marketing journey today!
How Much Do Digital Marketing Packages Cost In India?
In most cases, businesses hire digital marketing agencies that look after the associated activities. These agencies have their own digital marketing pricing structure regarding the digital marketing services they offer. Digital marketing agencies work hard to increase your brand visibility and lead generation so you may get better services at cheap prices.
While lots of factors affect digital marketing pricing and budget, given the size of your company and the scale of your project, the average cost of the digital marketing budget for small businesses ranges from ₹ 20,000 to ₹ 100,000 per year for SMBs.
Keep in mind that digital marketing is an ongoing process, so your budget may surge as you grow.
Digital Marketing Pricing Models
Since, digital marketing services are usually offered by freelancers, digital agencies, and consultants, the actual marketing cost depends on the pricing model decided between the service provider and beneficiary. There are primarily three digital marketing pricing models:
Monthly
Monthly Digital Marketing Packages:
This pricing model is straightforward. Businesses pay a monthly retainer fee to sustain ongoing digital marketing efforts. It’s a commonly adopted model for maintaining a consistent and sustainable digital presence.
Hourly
Hourly Digital Marketing Packages:
Ideal for collaborations with digital marketing freelancers or consultants, this model involves paying an hourly charge to the service provider. Agencies may also use this model for add-on efforts or short-term campaigns.
Project-Based
Project-Based Digital Marketing Packages:
In the project-based model, a comprehensive cost estimation is provided, often with a step-wise payment plan. For instance, 25% payment at the project’s commencement and the remainder in multiple stages. The actual digital marketing cost depends on the project scope, budget, and campaign goals.
Average Cost
Average Digital Marketing Cost In India
Generally, the average annual digital marketing cost ranges from 3 lakh to 70 lakh. Most businesses are willing to invest between 5000 to 15000 per hour. On a monthly basis, the cost falls between 18 lakh and 70 lakh. For project-based costing, the range is from 3 lakh to 40 lakh annually.
What Are The Factors That Determine Digital Marketing Pricing In 2024?
01
Search Engine Optimization
Did you know that over 60% of marketers believe SEO is the key to growth in the online arena? If you’re aiming for your website to secure the top spot in Google search results and enhance its web presence, then SEO is the answer.
SEO enables you to elevate your website’s search engine rankings, generating leads from organic results without the need for Pay Per pay-per-click services. It has the power to drive quality traffic, ultimately boosting conversions and achieving your goals.
Whether you’re a newcomer or an established player in the market, SEO isn’t just necessary—it’s an essential part of your overall inbound marketing campaign or online marketing strategy. It can contribute to the cost of your internet marketing package.
SEO companies focus on optimizing your keywords, ensuring that your website appears when someone searches for service-related keywords. Keyword optimization makes your website relevant to your brand and service-related queries.
The cost of SEO depends largely on the number of keywords and the scope of targeting. Local search optimization may cost less than eCommerce or national SEO campaigns since the SEO package is based on the number of target keywords. Once you’ve enlisted an SEO agency, it’s also an opportune time to automate your lead generation with the help of CRM.
Search Engine Optimization
- Website Audit & Page Optimization
- Keyword Research
- Content Optimization
- Conversion Rate Optimization
- Content Creation
- Rank Monitoring & Reporting
- Competitor Audit
- Link Analysis
- Content Marketing
- Website Speed Optimization
- Website Design Improvement
- Link Building Services
Our Monthly SEO Packages
The cost of the ApptiZone SEO Package is very affordable. At ApptiZone, we offer three SEO packages: Basic, Advanced, and Enterprise SEO packages, each designed to enhance your web presence in search engines. These packages cover Up to 5 keywords, 20 keywords, and 30 keywords, respectively.
Bronze
₹ 15,000/Month
Silver
₹ 25,000/Month
Gold
₹ 40,000/Month
SEO Pricing Model and Related Cost
Below are the expected costs SEO costs by SEO pricing model.
| SEO Model | Cost |
|---|---|
| Fixed Price | $1500- $25000 Per Contract |
| Project-based | $5000 – $30000 Per Project |
| Hourly | $100 – $250 Per Hour |
| Monthly | $1500 – $5000 Per Month |
SEO Cost As Per The Business Size
Here are the SEO costs given the size of a business.
| Business Size | SEO Cost |
|---|---|
| Startup | $750 – $1500 |
| Small Busines | $1500 – $3500 |
| Medium Business | $1500 – $5000 |
| Corporate | $5000+ |
The size of your organization and the scope of the services you need will determine your SEO budget. SEO prices can vary from agency to agency, and it’s crucial to understand that, in the realm of SEO services, you often get what you pay for.
A simple rule of thumb is that the larger your website, the more complex your SEO project will be, resulting in higher costs for SEO services.
Tip:
Given that SEO is a long-term process, opting for a monthly retainer model for your SEO efforts is advisable. This ensures that your website remains active and updated, contributing to better search engine rankings over time.
What To Add To Your Current SEO Strategy In 2024?
- As we move forward, Artificial Intelligence (AI) is set to play an increasingly significant role in SEO. The introduction of Google’s RankBrain algorithm, equipped with learning capabilities, has become pivotal in determining website rankings. Optimizing your website for RankBrain involves creating well-organized and meaningful content that engages users effectively.
- Another trend gaining popularity is Voice Search. To stay relevant, it’s essential to optimize your website for voice search by incorporating keywords and phrases that align with how people express themselves in their daily lives.
- Mobile Friendliness has taken on even greater importance since 2019 when Google implemented a Mobile-First-Indexing policy, prioritizing the mobile version over the desktop version. Ensure that your website is optimized for mobile to meet these evolving standards.
- Moreover, longer-form content, with articles exceeding 3000 words, tends to attract more traffic, shares, and, naturally, higher rankings. Consider incorporating comprehensive and valuable content to enhance your website’s performance in search engine results.
02
Pay Per Click Marketing
Do you know that paid ads contribute to an 80% increase in brand awareness? Would you ever mind gaining such exposure?
If you’re seeking quick traffic to your website, even if it requires some extra investment, PPC advertising is a must-have in your internet marketing package.
By employing these digital marketing strategies, you can effectively advertise your business to your target audience, resulting in great sales leads and revenue. In the PPC working model, you pay for every click on your ads, making PPC marketing a cost-effective investment.
In simpler terms, PPC Services, also known as Google Ads on search results pages, enable you to showcase your ads to your target audience.
This technique is not only an excellent lead-generation strategy for gaining traction and conversions in the beginning but is also beneficial for established players looking to maximize their use of paid advertising channels.
When it comes to choosing a PPC package, there are a few things that decide the cost:
- Landing Page Creation
- Number Of Keywords
- Number Of Campaigns
- Conversion Rate Optimization
- Targeting
- Quality of Ads
- Remarketing
- Type of Ads
Cost of our PPC Marketing Packages? ApptiZone has three PPC packages for its clients – Bronze, Silver, and Gold:
PPC Cost
PPC expenses are influenced by aspects specific to the company, such as its size, sector, strategy, and ad network. PPC management, which comprises ad spending, PPC tools, and PPC services, will get monthly investments ranging from $300 to $100 million (or more) from businesses. Businesses should anticipate typical PPC charges of $2.59 per click and $3.12 for every 1000 impressions when PPC management is not involved.
Below is the average PPC handling cost given the different sizes of the company.
| Company Size | Average PPC Cost |
|---|---|
| Small | $1000 – $10000+ / Month |
| Medium | $10000 – $500, 000+ / Month |
| Enterprise | $500,000 – $100, 000, 000+ / Month |
THINGS YOU SHOULD ADD TO YOUR CURRENT PPC MARKETING STRATEGY IN 2024
- In 2024, articulating ad messages with precision will be more crucial than ever. Crafting the perfect message is essential to engaging customers effectively.
- The key to achieving better PPC results in the coming year lies in targeting the right audience. Adopting a new approach and focusing on engaging the right audience will be paramount.
- To save time and set your business apart from competitors, automation will play a significant role. Embracing automation tools and strategies will be essential for staying competitive in the evolving landscape.
03
Social Media Marketing Services Cost
Did you know that 66% of marketers have observed lead generation benefits from social media? Have you realized the same?
Social media marketing services play a pivotal role in swiftly generating leads for your business through paid advertising campaigns on various social media channels.
These campaigns can encompass lead generation, brand awareness, and page-like campaigns to rapidly gain followers. In any comprehensive digital marketing strategy, social media marketing remains an integral part, with companies allocating a separate budget for it. The most commonly utilized platforms for social media marketing and advertising services include Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube.
At ApptiZone, we offer a diverse range of SMM services to cater to our clients’ digital marketing needs. Our social media marketing packages comprise a Bronze package capped at ₹12,000 per month, a Silver Package at ₹24,000, and a Gold package at ₹35,000 per month, encompassing everything you need to maintain a dynamic presence on social media.
Social Media Marketing Channels
Our Social Media Marketing & Management Packages
Cost of Social Media Marketing Packages of ApptiZone are given below:
Small Business
₹ 12,000/Month
Advanced Business
₹ 24,000/Month
Enterprise Business
₹ 35,000/Month
The more effective the social media marketing strategy and business presence you want on social media channels, the bigger the marketing budget you should keep aside. In short, “More Money More Leads”.
04
Social Media Optimization Services Cost
Social media optimization services assist you in optimizing your social media profiles across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Pinterest. The goal is to actively engage with your customers and cultivate stronger social media trust. When executed effectively, social media optimization contributes to increased online visibility.
When you enlist the services of a social media optimization agency to enhance your social media strategy, you will incur costs for social media optimization services. Many companies plan regular postings on your social profiles and conduct the necessary research to boost engagement with your customers and followers on various social media channels, ultimately enhancing your brand reliability.
A well-crafted social media optimization strategy not only increases immediate engagement but also contributes to long-term brand visibility.
How Much Does Social Media Optimization Services Cost?
Social media optimization pricing also depends on factors like the quality of images, the number of postings and how much research your social media agency is going to do.
ApptiZone social media optimization packages start from 8K per month to 25K per month.
05
Email Marketing Services Cost
89% of Marketers use e-mail as the chief channel for generating leads…Are you one of them?
Email marketing holds a crucial position in any digital marketing strategy and can significantly impact the budget of your online marketing package.
Due to its impressive Return on Investment (ROI), email marketing has the potential to amplify your revenue growth and increase the number of conversions. It’s no surprise that over 85% of businesses incorporate email marketing plans for lead generation.
Professional email marketing services can further enhance your conversion rates. Keep in mind that the pricing for email marketing services varies from agency to agency. Therefore, it’s advisable to compare email marketing pricing and select the best plan that aligns with your goals to boost conversions.
EMAIL MARKETING STRATEGY TO INCLUDE IN 2024
- Customer experience is set to play a vital role in email marketing. Providing a positive customer experience means that every interaction aligns with individuals’ expectations.
- Personalization is gaining even more importance. Searching for more engaging and attractive ways to interact with your customers becomes crucial.
- When curating emails, it’s essential to give extra attention to customer-centricity. Ensure that your emails are focused on the customer, catering to their needs and preferences.
06
Website Design & Maintenance Services Plans
Did you know that over 45% of business owners believe that websites are the #1 element for determining a business's credibility?
Without a website, digital marketing becomes nearly impossible, making it an indispensable service. When planning to leverage digital marketing for your business, you may find the need for website design-related upgrades.
Consider implementing a website maintenance plan from your web development company to keep your website consistently updated.
If you’re not receiving quality leads, it might be time to enhance your website’s appearance to improve user experience and increase the conversion rate. In this regard, your web development company can play a crucial role in optimizing your landing page for better conversion rate optimization.
WHAT TO CARE FOR WHEN BUILDING A WEBSITE IN 2024?
Single Page Applications are currently highly on-trend, providing users with a natural and seamless experience. Additionally, they efficiently cache local data and can function well in low-speed network connections.
Looking ahead to 2024, animations, transitions, and graphics are set to become incredibly important. Embracing Motion UI Technology is essential to rejuvenate your UI interface.
To achieve extreme levels of personalization on websites, AI will play a crucial role. With statistical and cognitive AI analysis, websites will gain the ability to process information in a more sophisticated manner.
How To Calculate Digital Marketing ROI In 2024?
Return on investment is merely a comparison between the revenue generated by a digital marketing campaign and the expense of designing and implementing the campaign. The ideal ROI is as high as feasible.
ROI is often calculated as (Net Profit/Total Cost)*100.
However, if you don’t have any objectives or goals, use faulty data and statistics in your calculations, measure the wrong key performance indicators (KPIs), or are unsure of what you’re monitoring, the return-on-investment estimate won’t mean anything.
CONTENT MARKETING
More than 70% of marketers actively invest in Content Marketing. Are you doing the same?
Content marketing services are instrumental in enhancing your online reputation and brand visibility. High-quality content not only increases website traffic from search engines and other marketing platforms but also contributes to a comprehensive digital marketing strategy, influencing the overall cost of your digital marketing quotation.
For top-notch content, consider hiring a professional content writing agency that excels in content planning and execution. In the current digital landscape, content is king, and high-quality content significantly boosts brand visibility and corporate reputation.
You can request your digital marketing agency to create a custom package tailored to your content marketing strategy. Quality content leaves a lasting impression on your target audience.
To create comprehensive content, cover a variety of topics. For example, if you’re in the fashion industry, write about trends, off-trends, and everything in between. Additionally, incorporate high-quality images to increase brand visibility and engagement.
Include interactive content on your website to capture visitors’ attention and establish a connection with your brand.
Factors That Affect Digital Marketing Cost
With digital marketing becoming increasingly competitive, companies are seeking ways to enhance their online visibility while keeping costs low. The cost of digital marketing can vary significantly, influenced by factors such as the type and size of your business, as well as the strategies you choose to employ. Before developing a digital marketing plan, it’s crucial to comprehend the factors that affect the cost.
The most substantial factor determining your digital marketing expenses is the budget itself. Allocate sufficient funds to cover all aspects of your strategy, including ads, design, development, copywriting, and analytics. If you’re outsourcing services like web design or SEO optimization, factor in these costs as they accumulate over time. Additionally, consider the expenses associated with tools such as social media management software and email automation platforms, which can streamline your marketing efforts.
Here are a few factors that affect the cost of digital marketing campaign packages.
Audience Selection
Among all the factors influencing digital marketing costs, audience targeting holds the most significance. Audience targeting involves assessing the audience based on factors such as gender and demographics. For instance, the cost of running search ads can vary based on the specific demographics or gender groups you want to target.
It’s not uncommon to observe differences in the cost of running a particular ad in two different regions. This is because the audience you’re targeting plays a crucial role in determining the overall cost. Consumers with various devices receive targeted ads and messages, highlighting the importance of multi-device targeting and cross-device marketing concepts for reaching a diverse audience.
Expected Results/Goals
Yes, the expected results from a campaign play a crucial role in determining your digital marketing budget. For instance, if you’re aiming for quick and effective results, you might need to allocate a higher budget to paid digital marketing, leading to increased overall digital marketing costs.
Conversely, if you’re not in a rush to achieve results, you can opt for a regular SEO and SMO plan, allowing you to witness gradual results over time without the need for a substantial upfront investment.
Business Stage – Initial Or Established
If you’ve just started your business and are eager to make a strong initial impact, you may find yourself compelled to allocate additional funds to gain traction.
On the other hand, if you’re an established player with a solid market reputation, you may continue with your regular marketing efforts. However, this scenario could be reversed, especially if you find yourself short of funds at the initial stage.
Seasonal Business
However, if you’ve seasonable business, it makes complete sense to augment your marketing costs for that specific period. For the rest of the time, you can keep doing the regular job with the allotted digital marketing budget.
Business Type
No two industrial sectors are identical, and neither are their marketing budgets for digital channels.
For instance, if you’re in Fast-Moving Consumer Durables (FMCD), where maintaining a healthy customer relationship is crucial to success, you’ll likely need to allocate more funds for this purpose.
Conversely, if you’re a Business-to-Business (B2B) product supplier where offline connections play a pivotal role, it may not be logical to heavily invest in digital marketing.
Apart from this, your spending capability is a key factor that determines the extent to which you can embrace digital marketing.
Local Or National Business
This factor is quite straightforward: the more regions you aim to reach, the larger your marketing budget needs to be.
For a local business, an average marketing budget for a small business is generally sufficient. However, if your business has a nationwide presence, a small business marketing budget may fall short.
While various factors influence digital marketing costs, such as the agency you choose to work with, any additional services you purchase, and the complexity of your business, the mentioned factors are the most crucial. They must be carefully considered when deciding on a reasonable internet marketing package.
We have a track record of success in numerous digital marketing campaigns, having significantly contributed to the growth of many businesses. Our high client retention rate is a testament to our proven results, and we can provide you with a detailed overview of our achievements over the past few years.
Faq
Frequently Asked Questions
SEARCH ENGINE OPTIMIZATION: Approximate AverageCosts Lies between 10K To 25K A Month
PPC MARKETING: Approximate Average Costs Lies Between 8K to 25K a month
SOCIAL MEDIA MARKETING: Approximate Average Costs Lies Between 12K to 25K per month
- Business Size(Small, Medium or Large)
- Business Goals
- Years of Business Establishment
- Services/Products
- Strategy Complexity
Digital Marketing has never disappointed any industry. It has brought maximum benefits to several business owners at a price they can afford. Let’s Take An Example Of A Fitness Professional
A fitness professional can utilize every constituent of digital marketing to its fullest.
Let’s See How:
SEARCH ENGINE OPTIMIZATION: He/she can get high rank of his/her fitness training center by through Keyword Optimization
PAY PER CLICK ADVERTISING: During vacations, he/she can grab more customers by running paid Ad Campaigns on Google
EMAIL MARKETING: Can showcase his/her business to more and more trainees by sending them mails
SOCIAL MEDIA MARKETING: He/she can optimize profile on Social Media and Run Paid Ad Campaigns
CONTENT MARKETING: Can spread fitness awareness to people by the help of blogs, videos, e-books books to promote your business
Digital Marketing can drive tremendous results to the following industries:
- Apparel
- Automobile
- Beauty
- Education
- Employment and job training
- Finance and insurance
- Fitness
- Home improvement
- Healthcare
- Industrial services
- Real estate
- Retail
- Technology
- Law
- Cleaning
- Travel and hospitality
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